Konami Digital Entertainment president Hideki Hayakawa says generative AI won't significantly change the games market. He states that entry barriers have already been lowered by general-purpose game engines and user-generated content, so AI likely won't alter that dynamic. Hayakawa emphasizes that people and creators are the most important factors in producing entertaining and innovative video games.
He describes collaboration between diverse creators as a 'chemical reaction' behind new gameplay ideas. Konami supports its creators in learning new technologies and assessing risks before adoption. This approach contrasts with peers like EA and Take-Two, who promote broader AI integration.
Hayakawa views technological change as an opportunity, positioning AI as a tool for developers rather than a replacement. His comments come from Konami Group's Integrated Report for the fiscal year ended March 2026, first reported by Dengeki Online.
Source: TechPowerUp News · Summarized by HeadlinesBriefing