Davide Campari-Milano reported that a focus on fewer core brands is paying off, with sales growing across regions over the first nine months of the year. The company highlighted that aperitifs and tequila categories are key growth drivers. However, it signaled continued weakness in the U.S. market, where drinking trends remain subdued.
The strategy of streamlining its portfolio to prioritize high-performing brands has supported revenue gains globally, according to the Wall Street Journal US Business report. Despite the overall positive momentum, the U.S. market continues to pose challenges for the Italian spirits group.
Campari did not specify the exact magnitude of sales growth or provide detailed financial figures in the brief update.
Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing