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David Grutman builds empire from Miami nightlife to media deals

Wall Street Journal US Business •
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Hospitality impresario David Grutman, founder of Groot Hospitality, detailed how he turns club nights into multi‑industry ventures. The Miami‑born mogul leveraged the success of LIV nightclub to secure media projects, including an upcoming Netflix series starring Alix Earle, and a string of venture investments. His network‑first approach fuels expansion beyond nightlife.

Grutman attributes growth to relentless relationship‑building, claiming he talks to more than 200 people daily. A two‑decade friendship with Kim Kardashian, who penned the foreword to his book “Take It Personal,” illustrates his knack for linking culture icons to business opportunities. This strategy translates into tangible deal flow, from restaurant concepts to content production.

Beyond deals, Grutman follows a rigorous health regimen—regular blood work, peptide shots, IV drips and physical therapy—reflecting a mindset he applies to business: precision and constant optimization. By personally overseeing spaces, even insisting interviewers enter through his gym, he signals a hands‑on brand ethos that resonates with investors seeking disciplined yet creative operators.