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Cuba Tourism Collapse: Visitor Numbers Plunge Amid US Sanctions

Wall Street Journal US Business •
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Cuba's tourism sector is experiencing a catastrophic decline as fuel shortages and economic instability drive foreign visitors away. Once-thriving operations that catered to thousands of monthly guests now struggle to attract even a handful of travelers each month.

Caribbean Tours, a Swiss-owned company that employed 84 people when tourism peaked a decade ago, now operates with just 22 staff members on reduced payroll. The business previously guided thousands of foreign visitors through Cuba's colonial cities and beaches, but visitor numbers have plummeted to approximately a dozen travelers monthly amid intensifying US pressure on the island's government.

The Trump administration's escalating sanctions against Cuba's communist regime directly impact the island's economy and foreign visitor confidence. Tourism-dependent businesses face existential threats as international travel advisories increase and fuel shortages ground transportation networks essential for tourist movement.

For Cuba's economy, which heavily relies on tourism revenue, this collapse represents a severe blow. The industry's unraveling signals broader economic distress that extends far beyond the hospitality sector.