Watch as an aristocratic estate in the English countryside becomes the battleground where Chinese automaker BYD takes on the world’s most prestigious car brands. Chinese electric vehicles were more dominant than ever at this year’s Goodwood Festival of Speed, a premier European auto show traditionally known for loud, fast cars from brands like Lamborghini and BMW.

Hosted by the Duke of Richmond at his country manor, the event saw the largest stand belonging to China’s BYD, which is now taking on Europe’s storied brands on their home turf. Stephen Wilmot met the Duke and automakers to discuss the intrusion of quiet Chinese EVs into the noisy world of European motor sports.

The spectacle highlighted how EVs are reshaping racing culture, with BYD’s powerful battery tech and aggressive pricing challenging the long‑established dominance of traditional supercar makers. The Goodwood track, known for its steep inclines and narrow turns, proved an ideal proving ground for these silent powerhouses.

Viewers can watch a video of the meeting and hear firsthand accounts of the tension and excitement. For more information, write to Stephen Wilmot at [email protected] or Todd Johnson at [email protected].