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America’s Car Debt Surge Hits Dealers Hard

Wall Street Journal US Business •
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Mercedes‑Benz dealer Doug Horner in northeast Ohio is seeing a surge of trade‑ins that are deeply underwater. One buyer tried to swap a Ford F-150 Lightning for a Mercedes GLE Coupe while still owing roughly $87,000 on the pickup, which the dealer valued at about $47,000. Horner says the pattern is now daily, illustrating a broader shift as more owners carry negative equity.

Negative equity has risen more than 40% since 2021, according to industry data, as pandemic‑era financing pushed buyers into longer, higher‑rate loans. When resale values fall, consumers find their cars worth less than the balances they owe, prompting them to either keep the vehicle longer or roll the debt into a new purchase, inflating overall loan sizes. The effect ripples through insurance premiums as well.

Dealers like Horner now face tighter margins because they must absorb the loss on trade‑ins or risk pushing buyers away. For lenders, the growing pool of underwater auto loans raises credit‑risk exposure, especially if defaults rise as borrowers struggle to refinance. The trend signals a looming strain on both retail car sales and financing portfolios. Investors are watching delinquency trends closely.