Ram introduced the turbocharged six-cylinder "Hurricane" engine to replace its aging V-8, promising better performance and fuel economy. However, the new engine was too smooth and quiet for truck buyers and muscle-car enthusiasts who crave the classic V-8 rumble.

After just one year, Ram reintroduced the Hemi V-8 engine for the 2026 model year. This decision has proven profitable for parent company Stellantis, with Ram sales rising 22% this year despite a 3% industry-wide decline.

Buyers now have the choice between the fuel-efficient Hurricane and the traditional Hemi V-8, with many willing to pay extra for the iconic engine sound and vibrations.

The shift highlights how American consumers remain deeply attached to the sensory experience of powerful V-8 engines, even as automakers push for more efficient technologies.