Amazon, Netflix, and YouTube are founding members of the Streaming Access and Choice Alliance, a new coalition to advocate for consumer access to online content.

The alliance aims to promote consumer choice in streaming. It will push for policies that ensure users can access content freely.

The companies did not provide further details on specific initiatives or timelines.

The coalition's formation comes amid growing scrutiny of streaming platforms and content distribution practices.

The alliance will likely engage with policymakers and regulators on issues affecting online content access.