Reformation, the sustainable womenswear brand beloved by celebrities, is preparing for an initial public offering that could launch as early as July. People familiar with the matter say the company may confidentially file next week, though nothing is finalized and timelines remain fluid.

Taylor Swift and Meghan Markle have worn Reformation pieces, transforming the brand from a niche sustainable label into red carpet regular. This celebrity halo effect has driven significant consumer demand and brand recognition in the competitive fashion retail space.

The retailer projects revenue exceeding $500 million this year, positioning it as a mid-tier player with strong growth potential. Reformation aims to capitalize on favorable market conditions following SpaceX's recent successful public offering, which has revived appetite for tech and consumer IPOs.

Several other high-profile offerings including OpenAI and Anthropic are also reportedly in the pipeline, suggesting a busy IPO season ahead. Reformation's sustainability focus could attract ESG-focused investors seeking exposure to the growing conscious consumer market.