IVEST Consumer Partners and Cloverlay have transferred the Care Bears plush‑toy brand and its licensing portfolio to Authentic Brands Group. The private‑equity owners acquired the name in 2023 and ran it through Cloudco Entertainment. With sales projected to top $750 million by year‑end, the deal stakes a classic children’s franchise in a larger IP conglomerate and positions the brand for global expansion.

Authentic Brands Group, which commands more than $36 billion in annual retail sales across entertainment, sports and media properties, will add Care Bears to a portfolio that already includes names like Marilyn Monroe and Shaquille O’Neal. The acquisition gives ABG a foothold in the $10‑plus billion children’s toy segment, where licensed characters drive steady demand and opens avenues for digital gaming tie‑ins.

Investors will watch how ABG leverages the brand’s licensing model, which has shifted from pure product sales to royalty streams. By bundling Care Bears with its existing media assets, the firm could extract higher margins and cross‑promote new content, and strengthen its bargaining power with retailers. The transaction cements ABG’s strategy of expanding revenue through high‑visibility consumer IP.