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Kennedy Pushes for Tight Definition of Ultraprocessed Foods, Threatening Major School‑Meal Revenue

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Food regulators linger over a federal definition of ultraprocessed foods, a centerpiece of Robert F. Kennedy Jr.’s Make America Healthy Again agenda. In mid‑April, Kennedy told Congress that the FDA had forwarded a draft to the Department of Agriculture, yet agencies still wrestle with the scope. A finalized definition could restrict items like yogurt and peanut butter from the nation’s school meal programs.

Industry voices argue a strict cut—based on the Nova classification—would label staples such as chicken nuggets, whole‑grain tortillas, and even deli turkey as ultraprocessed. The National Turkey Federation warned that such a move could strip low‑income shoppers of affordable protein, while food makers fear higher costs and lost revenue from multibillion‑dollar school‑meal contracts.

State initiatives mirror the federal scramble. Texas and Louisiana have enacted warning‑label laws for 44 additives, while California banned certain ultraprocessed items from lunch menus. If the federal definition aligns with Nova, the food sector could face regulatory tightening, higher labeling costs, and recalibration of product lines—threatening a sector already battling declining consumer spending.

Kennedy’s plan includes color‑coded front‑of‑pack labels—red for unhealthy, green for safe—intended to guide shoppers. Critics claim the system may oversimplify nutrition and inflate costs for manufacturers. As the debate intensifies, investors watch closely; a restrictive definition could reshape supply chains, squeeze margins, and shift market shares among dairy, snack, and breakfast cereal firms.