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Jump‑Rope Queen Turns Instagram Fame into Fitness Business

New York Times Top Stories •
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Annie Judis, an 82‑year‑old former Playboy centerfold turned fitness influencer, wakes each morning in her Beverly Hills mansion to film jump‑rope routines for her 187,000 Instagram followers. Dressed in an aqua spandex set, she sparks a daily pep‑up with the song “Good Morning,” turning her kitchen into a mini studio. The spectacle blends celebrity nostalgia with a surprising athletic showcase and inspires seniors worldwide.

Judis holds the Guinness World Record for the oldest competitive rope skipper, a title she secured at 75 after a minute‑long skip in a San Diego meet. Her trainer Demetri Theodore, initially doubtful, now watches her cross‑train with weights and rebound boots. By publicly defending the record, she draws attention to a niche sport that lacks mainstream sponsorship and encourages youth participation.

Beyond social media clout, Judis monetizes her persona through a children’s book, “Beverly Hills Jump Rope Queen,” and branded athleisure sales showcased in her videos. The venture taps into the wellness influencer economy, where followers translate into apparel revenue, sponsorship talks and brand partnerships. Her high‑profile presence proves that even ultra‑niche fitness acts can command a profitable digital audience.