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Paris Wellness Trend Drives New Spa Boom

Financial Times Companies •
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Sant Roch opened in March in a 400‑sq‑m space off the Tuileries and drew 4,500 visitors in its first month, setting a target of €2mn revenue for 2026. The founders, Chloé and Jules Bouscatel, poured €1.5mn into design and construction to deliver a five‑star hospitality experience.

The couple launched Monday Sports Club in 2016, building 20 boutique studios that, by 2025, generated €15mn in revenue. They have now stepped away from the group to concentrate on the spa.

France’s fitness market now sits at €2.4bn, ranking third in Europe. Running events in Greater Paris climbed 23% from 2024 to 2025, and the 2026 Paris Half Marathon sold all 48,000 bibs in a single day. A 2025 industry survey found 55% of firms reported activity growth.

These data signal a robust appetite for wellness that rewards high‑spend, design‑heavy offerings. Investors eye venues that blend sport, hospitality, and social experience as the next growth engine in the sector.