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How Everything Became Gambling: Silicon Valley's New Logic

New York Times Top Stories •
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It’s not just DraftKings and Polymarket — the logic of gambling undergirds everything coming out of Silicon Valley.

In the future, an A.I. companion might explain the Drake and “goth baddie” romance as a load-bearing 21st-century event. In September 2026, Drake released a music video with an emo-goth makeover from streamer Pinkchyu, likely a stunt for his project “Fear of Missing Out.” But a third player was involved: Stake, an Australian online casino registered in Curaçao.

Stake, in gambling since 2017, is known for aggressive digital marketing and backs Kick, a streaming platform hosting figures like Adin Ross. After years of gambling with streamers at improbable rates, Drake debuted a Kick stream in August for Stake’s ninth anniversary, where the dating show took place.

Traditional gambling — casinos, lotteries, sports betting — is a $643 billion global industry, nearly twice the size of music, video games, and film combined. Gambling money now saturates sports broadcasts, podcasts, and influencer culture, as older media revenue dries up. We are living through a postpandemic gamified speculation era.

Source: New York Times Top Stories · Summarized by HeadlinesBriefing