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Honda suffers first loss in 70 years after EV retreat

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Honda Motor Co. posted its first annual loss since 1957, posting a net loss of $2.7 billion for the year ended March 31. The hit stemmed from a massive retrenchment of its electric‑vehicle push, which had cost the company more than $9 billion in restructuring charges and write‑downs in the automotive sector, signaling a sharp shift in strategy.

Honda had aimed to electrify its entire lineup by 2040, a departure from rivals like Toyota that leaned on hybrids. Partnerships with General Motors and Sony produced several models, but lukewarm demand and a collapse of federal subsidies under the Trump era dented sales, especially in the U.S. market. This downturn eroded investor confidence and pressured the company to cut costs across its global operations.

In March, chief executive Toshihiro Mibe scrapped three high‑profile electric models slated for North America, including an affordable joint venture with GM and a software‑rich vehicle with Sony. The cancellations cut future revenue streams and highlighted the broader industry struggle to monetize EVs amid shifting consumer preferences. Investors now weigh whether Honda can rebound or will continue to incur losses as competitors accelerate their EV strategies.

The loss underscores the cost of aggressive EV ambition for legacy automakers. With $4.8 billion in losses already reported by Ford’s EV arm, the sector faces mounting pressure to balance innovation with profitability. Honda’s retreat signals a potential recalibration of the industry’s electric‑vehicle trajectory. Stakeholders will scrutinize how quickly the company can pivot back to profitability while maintaining its global market presence.