Cole Walliser has transformed from a behind-the-scenes director into a red-carpet celebrity in his own right. The 44-year-old Vancouver native has become the face of E!'s Glambot, a 1,500-pound robotic camera system that captures slow-motion videos of stars arriving at awards shows.

What began as a niche E! experiment has evolved into a cultural phenomenon, with Walliser's videos often drawing more social media attention than the televised ceremonies themselves. The high-speed camera moves 10 feet per second and captures a thousand frames in a blink, creating dramatic footage that has become as much a red-carpet tradition as asking celebrities about their designers.

Walliser's rise hasn't been without controversy. After a 2019 email exchange with a potential client went viral, he faced criticism over his curt responses before issuing a public apology. Despite occasional setbacks, including being replaced at the Grammys, Walliser has built a following of over 17 million across social platforms, documenting his glamorous life and turning himself into a character in the Hollywood spectacle he helps create.