French choreographer Benjamin Millepied has been tasked to choreograph two short pieces for the French Open finals. The 28‑year‑old designer, known for his L.A. Dance Project, will lead a troupe of 60 dancers on the Roland Garros court before the women’s and men’s championship matches. The initiative follows a trend of sports venues adding theatrical displays.

Instead of mimicking tennis moves, Millepied drew inspiration from music. He selected Rosalía’s ballad “Reliqua” for the women’s final and a French rendition of David Bowie’s “Modern Love” by Zaho de Sagazan for the men’s. Because the tracks were shorter than the six‑minute slot demanded, his brother Sylvain composed two‑minute instrumental extensions for the event.

Choreography had to appeal to both live spectators and millions of TV viewers. Millepied noted the challenge of synchronizing dancers split by an imaginary net, ensuring visibility from all angles. He also prepared a filmed version for broadcasters, highlighting how the court’s red clay and camera angles influence staging decisions for the international audience.

This collaboration signals a shift in how tennis tournaments monetize fan experience. By blending high‑profile artists and elaborate stagecraft, Roland Garros positions itself alongside events like the Super Bowl that command premium advertising rates. The move could attract sponsors seeking visibility in a uniquely cultural sporting event for brands looking to engage global audiences.