The 70th Eurovision final in Vienna ended with Bulgaria claiming the top spot, while Israel surged to second place after a massive public vote of 220 points. The contest, broadcast live on Eurovision’s YouTube channel, also highlighted absurd stage choices—from a Lithuanian in silver body paint to a Greek cat‑costumed act.

Jury scores already distributed Bulgaria, Australia and Denmark trail. Public televotes, expected to reverse the ranking, will be finalized after a 40‑minute window. The European Broadcasting Union’s revised system now allows seven jurors, including journalists and choreographers, and limits each viewer to ten votes, tightening influence from large promotional campaigns.

Israel’s climb reflects a strategic push by its government to secure cultural soft power, a move mirrored last year when the entry topped the public vote. Analysts warn that concentrated voting can skew results, prompting the EBU to tighten rules. The outcome will affect future sponsorship deals and broadcaster rights across Europe.

With Bulgaria’s win, the country gains exclusive rights to host next year’s contest, boosting its tourism and media sectors. The victory also signals a shift in fan allegiance, potentially reshaping advertising strategies for brands eyeing Eurovision’s 70‑million‑viewer audience. Meanwhile, Israel’s second place may prompt broadcasters to reassess political neutrality in programming.