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Ancient Astrology Market Growth: From Babylon to Billion-Dollar Apps

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Ancient astrology practices, once used to predict harvests and wars, now fuel a $22.8 billion global industry by 2031, per Allied Market Research. A Berlin exhibition at the Neues Museum showcases artifacts like a 1st-3rd century Egyptian papyrus forecasting personal futures based on Venus' position, highlighting how zodiac-based predictions evolved from communal rituals to individual horoscopes. Curators link these ancient systems to modern apps like Co-Star, which blend math-heavy algorithms with mystical appeal, mirroring antiquity's fusion of science and spirituality.