America is experiencing a dramatic return to supernatural thinking, according to a New York Times opinion piece documenting everything from Tucker Carlson's claimed demon attack to FEMA official Gregg Phillips' teleportation story. The article traces how mystical beliefs are re-entering mainstream discourse, with Catholic churches reporting their largest conversion classes in over a decade.

Three factors drive this re-enchantment. First, digital information overload causes our pattern-seeking brains to find meaning where none exists. Second, AI-generated evidence makes verification impossible, undermining trust in traditional authorities. Third, institutional decay—from Purdue Pharma's lies to government UFO programs—has eroded faith in established institutions.

The business implications are significant. Religious institutions are seeing membership growth that could translate to increased donations and political influence. New age practices like reiki healing now operate in major hospitals, representing a commercial market shift. Consumer behavior increasingly embraces astrology and tarot, creating opportunities for wellness brands. This cultural transformation suggests traditional marketing strategies may need rethinking as American consumers seek meaning beyond material explanations.

The author warns that while re-enchantment isn't inherently problematic, untethered mysticism can become dangerous. Without community checks on wild beliefs, society risks embracing conspiracy theories and rejecting evidence-based decision-making entirely.