Mariska Hargitay, star of the long-running NBC drama "Law & Order: SVU," will host the upcoming Emmy Awards. This choice marks a departure from the show's recent history, which has often tapped comedians and sitcom actors for the hosting duties.

The selection of Hargitay, a dramatic actress with a significant and dedicated fanbase, could signal a shift in the Academy of Television Arts & Sciences' strategy for attracting viewership to the telecast. Producers might be aiming to leverage her established popularity and the show's enduring appeal to boost ratings.

While not a direct financial transaction, the host selection impacts the perceived value and potential advertising revenue for the broadcast. A higher-profile, engaging host can attract more viewers, which in turn can command higher advertising rates for the network airing the awards.