Advent calendars are no longer just about chocolate. A $2.6 billion industry now offers a daily treat ranging from cheese and alcohol to dog biscuits and protein powder. Snacks, drinks, and health foods are driving this growth as consumers seek novelty and personalization during the holiday season.
From pickles to protein, the tradition is evolving to cater to diverse tastes and lifestyles, transforming a simple countdown into a curated daily experience.
Source: New York Times Business · Summarized by HeadlinesBriefing