Online brokerage Webull plans to introduce a unified market data feed for overnight U.S. trading, according to exclusive reports. This move positions the platform to offer extended-hours trading data in a consolidated format, potentially enhancing the trading experience for investors active outside regular market hours. The new data feed will provide real-time information across multiple asset classes during pre-market and after-hours sessions.

Extended-hours trading has grown in popularity as investors seek opportunities beyond the traditional 9:30 AM to 4:00 PM Eastern Time window. Webull's initiative comes amid increasing competition among retail trading platforms to capture this expanding segment of the market. The unified feed could give traders access to more comprehensive data, enabling better-informed decisions during volatile overnight sessions when liquidity is typically lower.

By consolidating market data into a single feed, Webull aims to streamline the trading process and reduce information gaps that can occur during extended hours. This development reflects the broader industry trend toward 24/7 trading accessibility, as platforms race to meet evolving investor demands. The implementation of such technology could strengthen Webull's competitive position in the retail brokerage space.