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Unity Software Price Target Raised on AI Outlook

Investing.com •
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Unity Software shares climbed 5% Tuesday after Oppenheimer upgraded the gaming engine company to Outperform with a $38 price target. The stock closed Monday at $27.53, down 38% year-to-date amid broader software sector weakness driven by AI concerns.

Analyst Martin Yang argued fears that "world models" like Google's Project Genie would replace Unity are "fundamentally misplaced." Yang explained current world models generate pixel-based predictions lacking the deterministic logic required for game development, making them complementary to Unity's platform rather than replacements.

Unity's fundamentals show improvement with re-accelerating Grow segment growth and disciplined cost management. Oppenheimer projects adjusted EBITDA margins to expand to 26% by 2026, up from 22% in 2025. The firm sees Unity uniquely positioned to benefit from AI integration.