Tesla cut the top-end Cybertruck Cyberbeast variant's price to $99,990 from $114,990 in the U.S., aiming to boost sales of its troubled electric pickup. The move follows nearly halving sales since 2023, with just 60,000 units sold versus a 250,000 annual target. Cyberbeast buyers get a tri-motor all-wheel drive, premium interiors, and enhanced performance.

Tesla faces stiff competition from cheaper rivals like Ford and Chevrolet, plus quality concerns and recalls that drove sales down despite the price cut. The EV maker also ended production of its S and X models, redirecting resources toward robots and autonomous vehicles amid a broader U.S. EV market decline tied to tax credit expiration and overseas competition. This price reduction signals Tesla's urgent need to capture market share in the competitive electric pickup segment.