Shares of Evoke Plc plunged over 7% after the British betting firm revealed a decline in quarterly revenue. The company is now considering selling itself or its assets. The announcement follows what CEO Per Widerström called a “significant blow” resulting from tax increases in the UK, impacting the company's financial performance.

Evoke's fourth-quarter revenue reached approximately £464 million, a 3% decrease year-over-year. For the full year of 2025, revenue was £1.79 billion, up 2%. While gaming and retail operations showed growth, sports betting experienced a 22% drop. The board is reviewing strategic options, including a potential sale of the group.

This downturn comes as the UK and Denmark delivered record quarterly revenues. The CEO cited the negative impact of UK tax increases on the industry and the potential for growth in the illegal black market. Evoke is implementing mitigation plans, including cost-cutting measures. Investors will monitor the strategic review's outcome.

The gambling industry faces increasing regulatory scrutiny and tax pressures globally. The outcome of Evoke's strategic review will be critical. Further details regarding the potential sale and its impact on the company's William Hill and other brands will be watched closely by investors and competitors.