Mexico's avocado industry is facing a crisis, even as exports to the U.S. surge for the Super Bowl. Record shipments to the U.S. market for the high-profile game mask a darker reality. Cartel violence and extortion are threatening farmers and laborers, raising concerns about the long-term sustainability of supply.

This situation poses risks to the supply chain and could impact prices. The powerful cartels are known to demand protection money, which drives up costs and can lead to violence. The U.S. is a massive consumer of Mexican avocados, so any disruption could have significant market consequences.

Increased scrutiny of the supply chain might be one response. The U.S. government could put pressure on Mexico to address the extortion issue. Investors should watch for any shifts in avocado prices and any actions taken by the Mexican government to protect its agricultural sector.

The U.S. is the world’s largest consumer of avocados, and Mexico supplies the vast majority of those imports. Any disruption of supply, especially so close to a major event like the Super Bowl, would have immediate financial repercussions, potentially increasing prices for consumers.