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Starmer pushes TNT for free Champions League final

Financial Times Companies •
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Prime Minister Sir Keir Starmer wrote to broadcaster TNT Sports urging it to make Saturday’s Champions League final free for “millions of passionate football fans”. Arsenal face Paris Saint‑Germain in Budapest on May 30, a match that will decide Europe’s top club. Starmer argued that households should not pay for a game of this magnitude, and may set a precedent for future broadcasts.

The request arrives as Starmer’s government seeks voter‑friendly policies after a disastrous local election. Chancellor Rachel Reeves this week announced free summer bus travel for children and reduced food tariffs, while shelving a grocery‑price cap after retailer backlash. Broadcasting rules exempt only certain events; the Champions League final lost its free‑to‑air status in 2023, forcing a paid subscription.

TNT defends its pricing, bundling the three UEFA finals at £4.99 for a month‑long HBO Max subscription that also includes entertainment content. The broadcaster, a Warner Bros Discovery‑BT joint venture, will lose UEFA rights in 2027 when Paramount takes over. With Arsenal already crowned Premier League champions, the free‑to‑watch debate could influence subscriber numbers ahead of the rights transition.