Sam’s Club has rolled out a one‑hour delivery service across its 600 U.S. locations, joining Walmart’s push to match Amazon and Costco. The launch follows Amazon’s recent one‑hour rollout in hundreds of communities and signals a broader shift toward on‑demand logistics for warehouse clubs by delivering essentials within an hour, it targets shoppers and buyers.

The service, priced at $10 for Sam’s Club Plus members, carries no minimum purchase and has already shipped items like baby formula, pet medicine, rotisserie chicken and pizza from in‑store cafés. Greg Pulsifer said the project had been in development for over six months, with informal talks beginning nearly a year ago of customers today.

Walmart’s move represents a strategic bid to erode Amazon’s e‑commerce dominance and address the growing demand for rapid grocery delivery. With $93bn in U.S. sales last year, 15% of which came from online channels, Sam’s Club’s new offering could lift its digital revenue and enhance membership retention by capturing a larger share of impulse spending.

The launch also dovetails with Walmart’s broader strategy to accelerate delivery across its third‑party marketplace, which promises 30‑minute shipping in select markets. Analysts warn that the rapid‑delivery race may compress margins and intensify competition, forcing rivals to rethink pricing, logistics and membership models in the coming months and adapt to consumer expectations worldwide for the.