Prosus vows to reverse Just Eat's declining fortunes with ambitious 20% annual order growth target before 2030, following its €4.1bn acquisition last November. CEO Fabricio Bloisi aims to restore pre-pandemic performance after orders fell 5% between 2023-2024, contrasting sharply with the 33% peak during COVID-19 restrictions.

European food delivery markets face intense competition as user habits change post-lockdown. Bloisi plans to apply Brazilian iFood's successful strategies—AI-driven order suggestions and personalized marketing—to Just Eat, with tests showing personalized approaches increased ordering frequency by 11%. Rival Uber has aggressively expanded, capturing market share from UK's 28% to 38% and Germany's 10% to 26%.

Prosus must reduce its 27% Delivery Hero stake by August as a condition for EU approval of the Just Eat deal. Bloisi, previously head of iFood, dismissed concerns about Tencent's influence, where Prosus holds 23%. While competitors like DoorDash maintain 20%+ growth rates, Bloisi aims to position Just Eat for $168bn market cap by 2028, ultimately targeting $200-300bn valuation through strategic innovation.