Meta is accelerating its shift to AI-driven content and ad moderation, aiming to replace human reviewers with large language models. This move reflects the company's push to cut costs and manage the growing volume of user-generated content across its platforms. The Financial Times Companies report highlights Meta's focus on leveraging advanced AI to automate decisions on posts and advertisements, a strategy that could reshape how social media platforms handle moderation. Large language models are being tested for their ability to detect harmful content, a task that has traditionally relied on human judgment.

While the article does not specify timelines, the emphasis on AI suggests Meta is prioritizing efficiency over the labor-intensive processes of the past. Content and ads are both under scrutiny, indicating a holistic approach to moderation that could impact user experience and advertising revenue.