Marks and Spencer staged its first runway in Ibiza, turning a pool‑side catwalk into a fashion showcase. The event highlighted the retailer’s new clothing line – cut‑away swimsuits, gladiator sandals and billowing linens – aimed at younger shoppers. Historically a staple for basics, M&S now pushes a trendier image under CEO Stuart Machin. The show, streamed online, attracted thousands of TikTok views, signalling digital buzz.

Machin’s turnaround plan cuts costs, closes weak stores and expands e‑commerce, while fashion chief John Lyttle, formerly of Boohoo, tightens supply‑chain and merchandising. The clothing division posted a 7.7% sales drop, blamed on a 2023 cyber attack and stock glitches, yet recent quarterly data showed a modest rebound. M&S sold over 100,000 barrel‑leg jeans last year.

Designer Maddy Evans drives the new “Pantheon” store concept, featuring clear sizing, mix‑and‑match rails and price points under £30, aiming to win both mothers and daughters. With food still delivering 10% annual growth, the fashion revamp must generate margin‑rich sales or risk ceding the mid‑market to Zara, H&M and Next. M&S’s next earnings will reveal whether the style shift translates into sustainable profit.