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Ford's Executive Pay Strategy Draws Scrutiny Over Peer Group Selection

Financial Times Companies •
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James Farley, Ford's chief executive, received total compensation exceeding $27.5mn in 2025, with $18.9mn derived from stock awards. While his pay package reflects strong performance at the automaker, the real controversy lies in how Ford determines appropriate benchmarks for executive compensation.

Ford's compensation committee selected a peer group that includes tech giants Apple and Microsoft rather than traditional automotive rivals. This methodology conveniently positions Farley's compensation favorably, despite Ford's middle-tier performance among conventional car company comparisons for market capitalization and total shareholder return.

The company justified this approach by emphasizing revenue metrics, where Ford ranks comparably against the mixed-industry peer set. However, investors may question whether comparing a century-old automaker to Silicon Valley's most valuable companies serves shareholders' interests or simply rationalizes generous executive payouts.

This disclosure arrives amid growing scrutiny of CEO-to-worker pay ratios and corporate governance practices. Whether this peer group alignment reflects strategic evolution or compensation padding will likely face shareholder votes this proxy season.