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World Cup 2026 Betting Guide Expands US Market Options

Bloomberg Markets •
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The 2026 World Cup, hosted across the United States, Canada, and Mexico, is delivering American bettors more legal wagering options than any previous tournament. Sportsbooks are rolling out extensive market coverage for the quarterfinals, headlined by England (-110) versus Norway on July 11 and Argentina (-150) against Switzerland on July 12. Norway advanced behind a two-goal performance from Erling Haaland, who eliminated five-time champion Brazil, while Argentina needed late goals from Lionel Messi to survive Egypt.

Betting operators are differentiating soccer products from traditional US sports markets. Unlike football or basketball, soccer bets settle on 90 minutes plus stoppage time — extra time and penalty shootouts typically don't count unless explicitly stated. The draw remains a core outcome in moneyline or "full-time result" markets, creating three-way lines unfamiliar to NFL or NBA bettors. Sportsbooks are offering double chance, tie no bet, half-time/full-time combinations, correct score, and Asian handicap spreads to accommodate varying risk appetites.

The tournament's structure — a hard 90-minute cap, pervasive draw possibility, and fluid scoring across all positions — generates deeper prop markets than star-driven US leagues. With the USMNT and Mexico both featuring home-nation interest, operators expect record handle volumes across regulated states.