GameStop's stock jumped 13% in after-hours trading following the video-game retailer's report of a record quarterly profit. The gain was driven entirely by its collectibles division, which includes action figures and trading cards.

The surge in collectibles sales represents a dramatic shift in GameStop's business model. Once primarily focused on physical game sales, the company has pivoted toward nostalgia-driven merchandise that commands higher margins. Action figures and trading cards have become unexpected cash cows for the retailer.

For investors, this signals GameStop may have found a sustainable path beyond its meme-stock volatility. The record profit suggests the collectibles strategy is working, though it remains to be seen if this trend can continue. The stock's after-hours climb shows market confidence in this new direction.