Bally's Intralot SA has entered takeover discussions to acquire Evoke Plc, the owner of British betting giant William Hill, in a deal that could rescue the struggling gambling company. The proposed acquisition would bring together two major names in the global betting industry.

Evoke has faced significant challenges in the competitive British gambling market, where heightened regulatory scrutiny and shifting consumer preferences have pressured traditional bookmakers. A takeover by Bally's Intralot could provide the capital and strategic direction needed to stabilize the company's operations.

The deal would create one of the largest gambling companies in the industry, combining William Hill's extensive retail presence in the UK with Bally's digital and international footprint. Industry observers say the merger could trigger further consolidation among betting firms seeking scale.