Evoke, the owner of William Hill and 888, said it is in exclusive talks with Greek‑listed Bally’s Intralot about a possible takeover. The deal could rescue the FTSE 250 group, which has seen its share price tumble after the UK chancellor announced steep gambling tax hikes. An offer of 50 p a share would value Evoke at roughly £225 million and could prevent a delisting.

Evoke launched a strategic review in December, putting the business up for sale after revenues fell short of forecasts. Full‑year turnover is now expected at £1.78 billion, below analysts’ £1.84 billion estimate, and a pre‑tax loss of £168.8 million was recorded for 2024. Two‑thirds of its income comes from the UK market, making tax pressure especially painful and raises concerns over future dividend policy.

Bally’s Intralot, created last year when Intralot purchased the digital arm of US operator Bally’s, has until 18 May to submit a firm proposal. An all‑share merger with a partial cash component is expected, which could give shareholders a clear exit and potentially stabilise the company’s balance sheet. The deadline adds urgency as investors monitor the unfolding rescue, and market participants will watch valuation implications closely.