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Frank Warren on Boxing's Future After 45 Years

BBC Sport •
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Boxing promoter Frank Warren reflects on his 45 years in the sport, emphasizing the need for adaptation. Warren, a Hall of Fame inductee, believes boxing must evolve to stay relevant, citing the influx of Saudi Arabian investment and new promoters like Zuffa Boxing. He highlights the importance of staying current, noting changes in how fans consume content.

Warren champions a combined database of boxer medical and doping history. He points out existing issues with fighters competing after failing drug tests. He also acknowledges the complexities of governing bodies, advocating for a centralized system. Warren’s focus is on ensuring fighter safety and fair competition in the coming years.

Looking ahead, Warren discusses the evolving landscape of TV and streaming. He acknowledges the shift in viewing habits, referencing the decline of traditional TV viewership. Warren believes the live gate will remain vital, but innovations are necessary to attract audiences. He stresses the need for promoters to capitalize on technological advancements.