Following a traumatic relegation battle that saw Spurs finish 17th, manager Roberto de Zerbi is focused on transforming the club's culture. After a grim 1-0 defeat at Sunderland left players in tears, the atmosphere has shifted dramatically during a pre-season tour in Sydney. The club is now operating under 'Plan A' to return to the upper echelons of English football.

To facilitate this rise, Spurs have engaged in aggressive recruitment, spending a club-record £237m on new signings. Key arrivals include Sandro Tonali from Newcastle and Mateus Fernandes from West Ham. De Zerbi, described as a 'hark' in the transfer market, is personally involved in courting talent to build a squad capable of challenging for trophies.

Supported by new leadership including CEO Vinai Venkatesham, the club is undergoing radical structural changes. Despite the massive investment, De Zerbi maintains a disciplined financial approach, viewing the club's funds with extreme care. His goal is to replace the previous season's negativity with a culture of 'love, friendship and care' to build a top-tier team over the next five seasons.