BBC Sport has introduced a daily Who am I? quiz challenging readers to identify a World Cup star footballer using progressive clues. The game, designed by Huzaifah Khan, presents a new mystery player each day — today's subject designated as No 29 — with participants earning higher scores for fewer guesses. Three clues represents a solid result, while four or five attempts still counts as exceptional performance.

The format unlocks one additional hint after each incorrect answer, creating a deduction puzzle that tests knowledge of tournament history and player profiles. BBC Sport has built a dedicated Football Quizzes hub alongside general Sports Quizzes pages, with push notifications available to alert users when new challenges go live.

This interactive feature arrives as part of BBC's broader digital engagement strategy, leveraging the enduring appeal of World Cup nostalgia to drive daily return visits. The quiz format requires no live match context, making it accessible during international breaks or off-season periods when traditional match coverage thins.

For fans, the game offers a low-stakes way to maintain connection with football history between competitive fixtures. For BBC, it generates repeat traffic and notification opt-ins — metrics that strengthen their platform's advertising value and audience retention ahead of the next major tournament cycle.