Univé, one of the Netherlands' largest cooperative insurers, approached AI as organizational transformation rather than technology deployment. Leadership sessions challenged managers to rethink work itself, with Director Data & AI Yous van Halder stating: "Most organisations try to scale AI by building more solutions. We chose to scale AI by creating more builders."

Governance was designed into the rollout from day one—enterprise authentication, privacy assessments, security reviews, and responsible AI principles created confidence for responsible experimentation. Permissions follow underlying enterprise systems to prevent unauthorized access.

Employees became the driving force, collectively spending hundreds of hours weekly redesigning work with ChatGPT Enterprise, building approximately 1,500 custom GPTs across virtually every business function. 97% of licenses are activated with 85% weekly active users averaging 40 prompts per user.

In pet insurance claims, Workspace Agents prepare files in minutes instead of hours, while professionals retain full accountability. Underwriters start days with structured work queues. Univé now explores agentic workflows for proactive work preparation, aiming for a new operating model where AI integrates into how work gets done.