Pollo AI was founded on the idea that anyone should be able to turn creative ideas into finished images and videos without production expertise. Founder and CEO Bill Zhu says the goal is to do for video what Canva did for design, making it easy enough for more people to use. Today, Pollo AI serves more than 26 million users who create videos, ads, and visual content on the platform.
The company's first breakthrough was video templates, and 30% of creator sessions now start from these templates or trending-format workflows. Its latest offering, Pollo Agent, uses OpenAI models, including GPT-6 Astra and GPT-Image-2.5, to guide users through the entire video creation process. The system interprets rough ideas and visual references, then develops storylines, scene flows, and scripts. CTO Peter Zhou said OpenAI models stood out for their ability to understand ambiguous creative inputs, adding that GPT-5.6 performed especially well.
Pollo AI uses GPT-5.6 for routing and GPT-6 Astra for more demanding tasks such as narrative development and scene revisions. This mix matches the level of reasoning to each task. The company reports that users spend more than 50% less time choosing or switching models. GPT-Image-2.5 handles image generation for posters, storyboards, and campaign visuals.
Pollo's Photo to Video Ads tool, part of its Marketing Studio suite, turns a still image and prompt into a short video. It is designed to help small businesses and direct-to-consumer brands produce social media product ads in minutes rather than days. One user turned a fragrance product photo into a roughly 15-second luxury ad with velvet textures, warm spotlights, and close-ups of the bottle.
Source: OpenAI Blog · Summarized by HeadlinesBriefing