Higgsfield AI is on a mission to make professional video and image creation accessible to anyone with an idea. Before GPT‑6 Astra, AI-generated videos topped out at around one minute. Now, says CEO and co-founder Alex Mashrabov, users can create videos over 10 minutes long. According to Alex, with models like GPT‑6 Astra and GPT‑Image‑2.5, a single creator can now execute high-end fashion campaigns from start to finish.
"What's most important for us at Higgsfield is to see that smaller creative teams can actually be more successful now with the power of models like GPT-6 Astra and GPT-Image-2.5." Higgsfield's creative agents handle repetitive production tasks, and with GPT‑6 Astra they can also call external tools for complex 3D modeling work. Alex says this helps address one of creative AI's hardest problems: maintaining consistency across longer videos. The company's YouTube channel, which has almost half a million subscribers, now uses an AI workflow to generate instructional videos over 10 minutes long.
For small businesses, GPT‑Image‑2.5 offers readable text and precise infographics without large production budgets. Alex calls it the first model of its kind that can reliably render text and infographics on top of imagery. Higgsfield also builds its product through collaboration between around 200 creatives and 100 engineers. Using Codex, creatives turn ideas into software prototypes, and Alex says GPT‑6 Astra can now ship production-ready code, which was never possible before.
Looking ahead, Higgsfield wants creators to describe an idea and watch it take shape as they talk, a vision Alex calls "voice to movie." He points to advances in planning, tool calling, image generation and voice as bringing that experience closer, and describes the voice model as best in class for voice understanding.
Source: OpenAI Blog · Summarized by HeadlinesBriefing