OpenAI's blog shows how ChatGPT can support market analysis by handling the full research workflow. The tool can plan a research approach, search for relevant information, and read the sources it finds.
Beyond gathering material, ChatGPT can compile its findings into a detailed research report. This lets analysts move from an initial question to a structured write-up without manually assembling each step.
The approach covers the core stages of market research: scoping the question, locating and reviewing sources, and synthesizing what was learned. Each stage can be guided by the user, so the output can be tailored to a specific market, competitor, or business question.
For teams that need faster turnaround on market intelligence, this workflow offers a practical way to produce a first-pass report that can then be checked and refined by human experts.
Source: OpenAI Blog · Summarized by HeadlinesBriefing