Google revealed YouTube generated $60 billion in 2025 revenue, combining ad income and paid subscriptions, outpacing Netflix's $45 billion. This marks the first time Google has separately disclosed YouTube's annual revenue since acquiring it in 2006. Analysts noted the platform's dominance, with 70% of global users accessing it weekly and 50% daily, according to Midia Research.

YouTube Premium, which removes ads and offers music streaming, contributed to over 325 million paid subscribers across Google's services. While global ad revenue for the platform fell $11.38 billion in Q4 2025 below expectations, CEO Sundar Pichai highlighted its overall growth as part of a "fantastic year" for the company.