Brands are increasingly designing products to fail sooner, encouraging consumers to buy replacements. This practice, known as planned obsolescence, is being used deliberately to boost sales. The article examines several case studies where companies have admitted to reducing durability to increase profit margins.

Critics argue this harms consumers and the environment, while defenders claim it drives innovation. Apple, Samsung, and General Motors are cited as examples where product lifespans have been shortened intentionally. The discussion highlights a growing tension between profit motives and sustainable consumption, with some regulators beginning to scrutinize these tactics. Ultimately, the piece questions whether short‑term gains justify long‑term damage to brand trust and ecological health.