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Senior Demand Generation Manager at Great Question

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Great Question is an AI‑driven customer research platform that lets teams recruit participants, run research, and share insights all in one place. The company, backed by Y Combinator, is trusted by industry leaders like Gusto, Experian, Canva, and Brex, and is building the future of customer research.

The Senior Demand Generation Manager owns the SQL pipeline, building a demand engine that delivers qualified opportunities. Responsibilities include channel strategy across organic search, AI search, content, referrals, directories, events, and paid acquisition; executing at scale with contractors, automation, and AI; and measuring funnel performance from MQL to SQL to SQO.

The role demands 5–8 years in B2B demand generation, proven pipeline ownership, AI‑native workflows, strong channel judgment, and cross‑functional collaboration. Success is measured by meeting SQL targets, running repeatable demand programs, and scaling execution beyond headcount.

Benefits include a competitive OTE with 70% base salary / 30% variable, a remote‑first culture, high autonomy, and equity, plus generous PTO, health benefits, and a learning stipend.