Hisense TV owners are reporting forced non-skippable ads when switching inputs, turning on their sets, or even changing channels. The issue affects mostly lower-end models running VIDAA operating system, recently rebranded as Home OS. Users say ads appear even when all ad-related settings are disabled, with complaints spanning multiple countries including the UK, Spain, and Germany.

Reports indicate this aggressive ad strategy began at least a year ago but has intensified recently. Some users first noticed ads in 2022 when selecting inputs, while newer complaints show ads appearing during basic navigation. Spanish outlets El Español and La Razón documented cases of ads interrupting channel changes. The practice extends beyond Hisense-branded TVs to Toshiba, Schneider, Akai, and Loewe devices using the same operating system.

Hisense issued a statement to La Razón that critics say raises more questions than answers. The company faces growing backlash as users discover ads appearing without warning after purchase. This monetization approach treats TVs as ad delivery platforms rather than entertainment devices, fundamentally altering the viewing experience. Consumer frustration continues mounting as reports of intrusive advertising spread across European markets.