A foundry has announced it will not use AI in its design or production processes, emphasizing the human evolution of typography. The article traces the development of letters from ancient ox-head carvings to modern serifs, highlighting the countless human hands that shaped them.

The foundry argues that generative AI removes the human element, preventing genuine innovation and the invention of new techniques. AI, it claims, perceives reality as finite data, incapable of understanding the nuanced evolution of culture and language.

This stance is rooted in a belief that new typefaces are essential for expressing evolving human perspectives and supporting underrepresented cultures. The foundry rejects AI's limitations, particularly its reliance on training data, and is committed to human craftsmanship in typography.