Marketing professor Scott Galloway is calling for a Big Tech boycott starting in February to protest ICE policies. He suggests individuals unsubscribe from and opt-out of services like OpenAI's ChatGPT, Amazon Prime Video, and Microsoft Office. The goal is to apply economic pressure, arguing it's more effective than traditional protests that strain small businesses.

This boycott aims to influence major tech companies whose CEOs have ties to the Trump administration. Galloway believes a decline in these companies' growth could impact valuations and influence policy. This follows protests against ICE and increased tensions regarding immigration policies. The boycott's success hinges on widespread participation and sustained consumer action.

Major tech executives, including Sam Altman and Mark Zuckerberg, have engaged with the White House. Galloway's strategy targets these relationships, proposing a less visible but potentially impactful form of protest. The hope is to create a 'one-month slump' that would be 'terrifying' to the administration, impacting the companies' bottom lines.

Ultimately, this campaign represents a shift toward leveraging consumer behavior for political change. The effectiveness of the boycott remains to be seen, but it highlights the growing intersection of technology, politics, and consumer activism. It will be interesting to see if this movement gains traction and influences the companies' actions.